There are seven moves in the marketing revolution that I convey. if you do it to the maximum, you can get awesome results.
If you do it to the fullest, you can get awesome results:
• We must concentrate on the ultimate advantage, sensational offer, and powerful promise.
• Perform five marketing efforts
• All actions must be measured and the smallest tests first
• Tipping point
• Income-related productivity
• Price principle, very cheap or dark
concentration on UPS
If in normal / general marketing, be careful: U = unique, S = selling, P = proposition. that is, when doing a marketing system, we must have a difference with the others.
But, in this matter, UPS for me is among the keys to the success of marketing revolution. As for what I mean, here are: U = ultimate advantage, S = sensational offer, and P = powerful promise abbreviation usp I first got from Mark Victor Hansen and Robert G Allen in his one minute millionare book.
When doing one business, we must first know clearly the superiority of what we have compared to others. for example we are both the same, open a soto shop. the question is, why does someone have to buy soup in our restaurant? why not in another area?
The key, we must have excellence. if we have no advantages and the same as others, we are meant to move in the field of commodity business. if we move in the commodity field, it is difficult for us to get even greater profits. because, the margin we get is not very thick.
My advice is that you continue to have an advantage over others, there are two things that can be done, namely:
2. Plus for example we sell soup. if we have been able to become that the whole soto is the same as the others, then what we first think about is what is the ultimate advantage of our Soto restaurant compared to the others?
We can say that what we sell is soto with larger pieces of meat, sliced in slices with good-looking slices, and using meat from the right side of the chest. plus the meat feels soft and full of seasoning.
Because of that, a large banner can be installed in front of the restaurant that rings, our soto uses meat from the right side of the chest, white, and smooth. guaranteed delicious and delicious!
I believe that some people can be interested in promotions like that because we can provide one ultimate advantage compared to other soto restaurants. if we really can provide a guarantee of taste and high quality, it is certain that the number of visitors who can buy Soto is also increasing. besides that, we can also begin to change the size of the menu offered.
Perhaps it also changes the menu variations, and there are many more. in essence, you should be able to change and add. must always track … Read More