How to Come Back from an SEO Penalty

In digital marketing, it may seem nearly impossible to come back after a serious SEO penalty. Being penalized by a search engine could potentially cost you millions in revenue if you had a top search engine spot. If you received an SEO penalty from a major search engine and your page rank has dropped, you will have to weather the drop in site visitation while fixing your page. Here are the strategies that you can take on to improve after an SEO penalty:


The cloaking technique is designed to show search engines a version of your website that differs from the one that was penalized. Most cloaking involves hiding or quickly removing some form of content from your webpage. Keep in mind that cloaking is an illegal process. From the Google webmaster tools you can fetch portions of your pages that were cloaked and compare the two versions of your webpage. Removing the redirects or strange links to your site that have been added will help to eliminate that seo penalty.


A relevant or inappropriate messages that your business is sending out can also penalize your website. Having a poor automated commenting system or messaging system on your website could potentially penalize your content. Identify the source for spam on your webpage and do what you can’t remove it as quickly as possible.

Content That Has No Value

Any website needs to add value in order to be well ranked on search engines. If your content appears to be just stuffed with keywords or without much in the way of substance, your page is never going to rank well. Even if you’re site is designed to rank well against algorithm standards, it may be flagged for human review in which case it will be penalized. Providing relevant and valuable content will help you avoid penalty.

Keep these ideas in mind if you’re trying to avoid search engine penalties or come back from being penalized.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.