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I don’t have any basics about marketing when I started my career at an educational institution in the city of Lunpia. What I know about marketing is the work of a salesperson who is door to door offering a product. Until the second I entered my world at one of the franchise education institutions, I also did not intend to learn about marketing and the scent. At that time I knew that I applied to be a teaching staff and academic whose job was to convey the knowledge I had to people who were in need. Marketing and everything related to it is none of my business.

It turned out that my assumption was wrong. It was precisely through this institution that I became acquainted with real marketing. That marketing is not something that is often connoted by only selling products from one house to another. Marketing is the spearhead of a business. Without the right marketing, any sexy product or service will not ring and produce assets.

One thing that I later learned from my experience for almost three years at the institution was that every line of an agency, institution or company must be an adequate marketing department for the progress and development of their business. Of course, every part of the company has different ways of running their marketing techniques. Just as a teaching staff in an institution must polish itself to appear attractive so that students will feel at home and keep learning in that place … Read More

There are seven moves in the marketing revolution that I convey. if you do it to the maximum, you can get awesome results.

If you do it to the fullest, you can get awesome results:
• We must concentrate on the ultimate advantage, sensational offer, and powerful promise.
• Perform five marketing efforts
• All actions must be measured and the smallest tests first
• Tipping point
• Income-related productivity
• Monitoring
• Price principle, very cheap or dark

concentration on UPS
If in normal / general marketing, be careful: U = unique, S = selling, P = proposition. that is, when doing a marketing system, we must have a difference with the others.
But, in this matter, UPS for me is among the keys to the success of marketing revolution. As for what I mean, here are: U = ultimate advantage, S = sensational offer, and P = powerful promise abbreviation usp I first got from Mark Victor Hansen and Robert G Allen in his one minute millionare book.
When doing one business, we must first know clearly the superiority of what we have compared to others. for example we are both the same, open a soto shop. the question is, why does someone have to buy soup in our restaurant? why not in another area?
The key, we must have excellence. if we have no advantages and the same as others, we are meant to move in the field of commodity business. if we move in the commodity … Read More