I don’t have any basics about marketing when I started my career at an educational institution in the city of Lunpia. What I know about marketing is the work of a salesperson who is door to door offering a product. Until the second I entered my world at one of the franchise education institutions, I also did not intend to learn about marketing and the scent. At that time I knew that I applied to be a teaching staff and academic whose job was to convey the knowledge I had to people who were in need. Marketing and everything related to it is none of my business.
It turned out that my assumption was wrong. It was precisely through this institution that I became acquainted with real marketing. That marketing is not something that is often connoted by only selling products from one house to another. Marketing is the spearhead of a business. Without the right marketing, any sexy product or service will not ring and produce assets.
One thing that I later learned from my experience for almost three years at the institution was that every line of an agency, institution or company must be an adequate marketing department for the progress and development of their business. Of course, every part of the company has different ways of running their marketing techniques. Just as a teaching staff in an institution must polish itself to appear attractive so that students will feel at home and keep learning in that place is an example of a way of marketing that can be done by a teacher. While a customer service can market service products from these institutions by being welcome and friendly to clients so they feel comfortable to entrust their children to study at the institution.
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