PPC and SEO do share some commonalities but are also two very different methods. Both allow you to get more visibility on search engines and can sometimes be great tools when used together. However, there are some cases when one method won’t be the best for what you’re trying to accomplish, your budget, or the nature of your business. That’s why it’s very important that you understand both methods, what their strengths and weaknesses are, and what their best applications are. Let’s take a look at whether PPC or SEO would be the best choice for you.
Royalty Free Photo
You’re Trying to Get Immediate Results
If you want immediate results, the choice is simple: go with PPC. PPC is one of the few online marketing techniques that could allow you to literally get traffic in a few hours. You can also generate a lot of traffic depending on how much you’re willing to bid on keywords, how good your ads are, and the demand for said keywords.
While PPC is something you can do on your own, it’s always better to work with a professional. PPC Services will help you with things such as keyword research, testing ads, and bidding the right amount. These can all be very difficult things to do on your own, and you could end up wasting a lot of money and time if you don’t know what you’re doing, so we suggest you at least start with a qualified team.
You Want Long Term Sustainable Results
Unless you have a lot of sales volume, constantly paying for ads may be out of your budget. You may also be trying to build authority with your site instead of only getting sales. In this case, SEO may be a better choice.
SEO will cost you money at first, but after a certain point, this will eventually turn into organic traffic. And the good news is that it will be on auto pilot. While SEO needs to be a consistent effort, one piece of content you produce could end up paying back for years, which makes SEO a great investment in the future.
You Have an Ecommerce Site
If you have an ecommerce site, both methods could work. PPC would be perfect if you have steady sales and the bid prices aren’t eating into your margins. It also depends on how competitive your niche is. In niches that are overcrowded, you’ll probably have little chance of competing. In this case, you may have a better shot at SEO and building authority.
Another option could be to look at other search engines for PPC. Contrary to what people may have you think, search engines like Bing aren’t dead and there might be some great deal to be had on keywords on there. So, it’s always good to explore your options and diversify your efforts.
As you can see, PPC and SEO can both be great options depending on what you want to accomplish. So, make sure that you explore both of these in detail, and use as many methods as you can for better results.