Affiliates were among the many earliest adopters of pay per click advertising when the first pay-per-click on search engines like google and yahoo emerged in the course of the end of the Nineties. Later in 2000 Google launched its ppc service, Google AdWords, which is responsible for the widespread use and acceptance of ppc as an advertising channel. An rising variety of merchants engaged in pay per click promoting, either immediately or by way of a search advertising agency, and realized that this area was already occupied by their associates. Although this case alone created advertising channel conflicts and debates between advertisers and associates, the biggest problem involved affiliates bidding on advertisers names, manufacturers, and logos.
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