Monitoring sales is not an easy matter. Especially if the sales team has a large number. To make it easier to monitor, sales managers usually prefer to use the Customer Relationship Management platform. This is intended so that information is more centralized in the CRM application.
As one of the CRM, Saasten Technologies provides CRM Solutions. The technology that we provide can help increase sales up to 3x by increasing the customer experience through CRM Sales.
Why do sales need CRM?
Working in the field of CRM, Saasten Technologies really understands what pain points usually arise for the sales team, such as:
- Low data visibility
- The sales process is complicated and difficult to track
- Sales difficulties to find customer information
- Until sales often have difficulty prioritizing sales activities
The following are 10 reasons why sales need CRM:
Visibility of sales activities
The sales team usually does not only work with one customer information, but a lot of information that must be followed up. As a decision maker, the visibility of sales activities is definitely a normal thing. The visibility of the sales team can be seen by using a relationship management system.
Starting from call activities, emails sent, visits to geo locations to determine the point where the sales team makes the visit.
In conclusion, if the sales team has inputted information on sales activities, the sales manager can also monitor the team’s performance.
More professional with schedule planning
With a customer relationship management platform, it makes it easier for sales to schedule when they have to call customers with a task management feature.
Providing convenience for decision makers to make decisions
With industrial CRM applications, you can not only do contact management. With an interactive sales dashboard that allows industrial management to make decisions.
Up to date despite having high mobility
The sales team usually has quite a lot of mobility, especially for those who are canvassing and meeting many clients outside. With a mobile app-based CRM system, it allows sales reps to renew their pipelines and activities anywhere & anytime. anytime.
Make it easier for sales to monitor the progress of customer information
By using the milestone feature in the CRM application, this will certainly make it easier for the sales team to carry out contact management. So in conclusion, when the customer is ready to buy the product, the customer only has to contact the sales party.
Each industry certainly has a different sales cycle. Whether it’s in the form of a funnel or a flywheel, this will definitely affect the lead management system in the CRM system in the end.
Longer needed by consumers.
Next, after the sales team has followed up on consumer needs, the sales team can also share the follow-up results with the marketing team to try lead nurturing through sales automation tools.
Reduce administrative tasks
Following up on customers according to the agenda is definitely something that a sales rep must try. By using the current CRM application you can already integrate the Sales CRM platform with the whatsapp business api, this makes customer follow-up more centralized and certainly looks more professional.
With the existence of sales automation tools, this makes it easier for businesses such as real estate to have a fairly environmental business process so that in the end it can reduce the administrative tasks of the sales team.
Save operational costs
Even though CRM tools are usually not cheap, operationally, with a CRM tool, sales teams are more effective and efficient in managing customer information or prospective customer information.
Easy customization according to needs
Currently there are various CRM tools, such as Zoho CRM, Hubspot CRM and so on. Therefore the ease of customization according to needs is one of the reasons why sales CRM is important to use.